Over the years I’ve learned that many entertainers and businessmen are very unclear on what PR is and what it can do for them.

Before I continue, let me explain what public relations and publicity are.

Simply put, public relations is the art, ability and expertise of:

  • ANALYZING researching & staying up-to-date on the latest trends your particular genre or field.
  • PREDICTING potential consequences that the client may face.
  • COUNSELING the client based on research, predictions and clients current position.
  • IMPLEMENTING planned and tested strategies and campaigns to better suite the client and their needs.

Publicity is the deliberate attempt to manage the public’s perception of a subject, person, company or brand. In black and white, I can control what the public will and can think of you. The subjects of publicity include people, goods and services, organizations of all kinds, and works of art or entertainment.

Public relations and publicity can help everyone! Whether you’re an aspiring television host or model or a businessperson looking to brand and market your company, the overall benefits of “press” is immensely rewarding!

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