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[PR]essure Points: You Get What You Pay For!

PR points and tips to help aspiring businesses, brands & entertainers.

Have you ever found yourself in this position?

My friend is a publicist. She/He helps me out with exposure and events. Why should I pay a professional/legitimate publicist instead of using her/him?

Let me be frank. If you have recruited a friend or family member to handle your publicity, FANTASTIC! It’s a wonderful luxury to have a person that is willing to take on that task on your behalf, especially if they are family or close to the camp. However, it is no mystery that mixing family and business can be a very touchy and sensitive arrangement.

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